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Understand the fast route to creating a digital marketing engine that delivers leads

42 pages, packing in 15 years of online marketing experience.

You're on your way to adopting a high-impact, sustainable, digital marketing program for your business.

We call it "buzz building".

Each section in this eBook is a concise slice of guidance and insight on how to understand, plan, implement and measure a digital marketing program for your business.

Call it online marketing, digital marketing, content marketing... the objective in our eyes is the same: to generate a "buzz" around your business and to ultimately drive awareness and lead-generation.

We will deliver this insight from two key perspectives:

> Technical and Creative
> Sales and Commerical

The combination of these two perspectives, we feel, is pretty unique and should be of huge value to you, the business owner, as you embark upon your journey to launch your very own buzz building program and take your business' online profile to the next level. Over the next 12 sections of this buzz building series, you will benefit from the following easy-to-digest guides.

The Buzz Building Series Guides

1. The state of online marketing for SMEs
2. The sustainable creation of engaging content
3. Social Media and how to build an engaged audience - Part 1
4. Social Media and how to build an engaged audience - Part 2
5. Blogging; it's benefits and strategies to exploit them - Part 1
6. Blogging; it's benefits and strategies to exploit them - Part 2
7. Search Engine Optimisation and it's part in your strategy
8. Email Marketing to amplify your content and build your audience
9. Analytics and Optimisation; understanding your impact
10. Reporting and building a pipeline of interest
11. Audience & content. How to write a buzz building strategy
12. Buzz building and the resources required to sustain it